Demographics
Statistical data relating to the population and particular groups within it, such as age, race, gender, income, and education level, which are heavily analyzed in political campaigning and redistricting.
Statistical data relating to the population and particular groups within it, such as age, race, gender, income, and education level, which are heavily analyzed in political campaigning and redistricting.
Example: Political campaigns use demographic data to identify ‘swing voters’ in specific zip codes and tailor their advertising messages to resonate with those specific populations.
Common misconception: Demographic data is only used for the decennial census. Demographics are continuously collected and analyzed by government agencies, political campaigns, and market researchers to understand and predict behavior year-round.